Following the criticisms regarding her character’s high-end fashion, “Fashion King’s” Shin Se Kyung took the words to heart as she ditched her $700 Lewitt coat and $3K Balenciaga bag for $10 SPA tees.
During yesterday’s episode, Shin Se Kyung manages to get to New York to attend a fashion school where she nurtures her natural talent as a designer. In her scenes, the actress stuck to minimal, classic looks with t-shirts and jeans. She wore several different tees, layering with other pieces of clothing to keep the look simple (and “cheap).
Meanwhile, “Fashion King,” also starring Yoo Ah In, Lee Jae Hoon, and Girls’ Generation’s Yuri, regained its double digit ratings, recording 10.1% (AGB Nielsen) yesterday, a 0.5% increase from last week.
Girls’ Generation‘s Yuri has been selected as the next endorsement muse for cosmetics brand ‘Mamonde‘!
Although Girls’ Generation has had a series of endorsement deals over the course of their career, this will be Yuri’s first solo cosmetic endorsement. She commented, “I’m glad to be a model of a brand that represents Korea. With ‘Mamonde’, I’ll be showing various different charms, so please look forward to that!”
Yuri will be working with labelmate and current ‘Mamonde’ model Super Junior‘s Siwon to promote the brand both domestically and internationally.
Her TV CF and various other online videos will begin airing next month!
Source + Photos: Sports World via Naver
On March 30, Girls’ Generation’s Yuri was named the official model for Korean cosmetic brand, Mamonde, joining Super Junior’s Siwon as the company’s representative faces. Mamonde’s producer, Amore Pacific, said, “In order to add fresh energy into the brand, we’ve decided to pick Girls’ Generation’s Yuri as our main model.”
Amore Pacific reasoned, “Yuri’s exceptional talent and popularity transcending gender and all ages make her the perfect model to represent Mamonde, a brand that’s gaining popularity not just in Korea but also China.”
“By adding Yuri, who has a clean and energetic image, we believe Mamonde’s image as a global brand will only be enhanced, especially with the help of Choi Siwon, who has been working as our first official male model since last year,” it added.
Yuri released a statement saying, “I’m happy to be the main model for Korea’s main cosmetic brand that I’ve been a long-time fan of. Please look forward to the many charms I’ll come up with Mamonde.”
Last year, Siwon shared a 21-day skin repair video tutorial through Mamonde’s official YouTube channel. Here’s the first day video. You can see the rest of the series here!
Fans of Girls’ Generation‘s Yuri donated 1.73 tons of rice on March 14th to celebrate the star’s acting debut in SBS drama ‘Fashion King‘.
Yuri was present at the press release for ‘Fashion King’ at Gimpo Airport’s Lotte Cinema where fan clubs from all over the world including including Japan, China, Thailand, and more, sent a total of 1.73 tons of rice.
The first broadcast of ‘Fashion King’ will be March 19th at 9:55PM KST.
Source + Photo: Sports Chosun via Nate