Posted At: Wednesday, March 27, 2013 2:49 AM
Posted To: 5.koreamusica
Subject: Girls’ Generation and Hyun Bin team up to endorse Lotte Department Store
The ladies of Girls’ Generation have been models for the company since 2012, and they renewed their contract this year. Hyun Bin has also signed a new contract with the company, and the pair will team up for a ‘Two Top Model’ system until March 2014.
Lotte will be opening new department stores in China and Indonesia. Because of their expansion, the company has decided to pick up Hyun Bin, someone who is a top star known not only in Korea, but internationally as well.
A rep from Lotte’s marketing department stated, “We chose the highly popular Hallyu star Hyun Bin because he is popular overseas, and because the Lotte Department Store is growing rapidly internationally. Starting from April, we’re going to hold a ‘Customer Happiness Event’ where the models can communicate closely with the customers.”
The CFs featuring Girls’ Generation and Hyun Bin will be released starting on March 29.